“As we reflect on 50 years in the Latin American market, it is clear that we are most grateful to the loyal customers who have trusted us all these years to make the business such a lasting success,” says Eduardo Petroni, General Director of Bobst Latinoamerica do Sul.
“For fifty years, BOBST has had a fantastic relationship with customers throughout Brazil and beyond. In the cardboard sector, for example, we maintain an average market share of 70%. This reflects not only what BOBST brings to the market in terms of innovation and performance but also the trust our customers have in us to provide world-class services and support.”
This year of 2024, BOBST is marking 50 years of business in Latin America. The company, one of the world’s leading suppliers of equipment and services for the processing, printing, and conversion of substrates for the packaging industry, reflects on its latest milestone, characterized by innovation, excellence, and unwavering commitment to its customers.
“We are very proud to celebrate the fiftieth anniversary of our operation in Latin America. The region has been fundamental in the history of our company’s global expansion and, with a highly experienced senior leadership team in charge, we are confident of continued success for the future,” says Jean-Pascal Bobst, CEO of BOBST.
“BOBST is recognized as a global leader in packaging conversion machines, and our operations in Latin America are a great example of how our commitment to excellence resonates with packaging converters around the world.”
In 1974, BOBST opened its first unit outside its home country, Switzerland, which was the Bobst Latinoamerica do Sul factory in São Paulo, Brazil. Strategically chosen to bring BOBST’s expertise from the European market to the world, the unit provided the region’s first folder-gluer machine to Impressora Paranaense, one of the largest manufacturers of cardboard packaging in Brazil at the time.
After its establishment in the local market in 1974, when BOBST acquired the regional headquarters in São Paulo, and in the 1980s its factory in Mauá-SP, in 1996 it moved to the city of Itatiba-SP. In 2020, it transferred its production operations to a new state-of-the-art 18,000 m2 factory in the same city.
The operation manufactures BOBST’s world-leading lines of die-cutting machines, such as NOVACUT and VISIONCUT, and folder-gluers, such as EXPERTFOLD and NOVAFOLD, as well as a variety of peripherals and accessories for cardboard packaging converters in the Americas and around the world. The Itatiba production unit has the capacity to produce about 50 high-performance BOBST machines per year.
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