Interview with Chris Matthews (Sales & Business Development Manager Northern Europe) at CCE International 2025.
What are the main trends you see in the corrugated board industry today, and how is your company responding to these challenges?
For us, the corrugated board industry is a relatively new area to explore. It presents opportunities for board manufacturers to produce personalized boxes—customized packaging with exact run lengths and specific details. This allows the industry to expand into a new, dynamic area of production.
Fujifilm is a global leader in imaging, printing, and advanced technologies. Known for its expertise in digital printing, Fujifilm offers cutting-edge solutions tailored to various industries, including packaging and corrugated board production.
What new technologies or products are you presenting at this expo, and how can they improve production processes for our viewers?
At the exhibition, we’re showcasing integrated inkjet solutions. These systems can be mounted onto existing corrugated lines, enabling customized and short-run specific packaging printing. Additionally, these solutions help reduce waste during manufacturing and printing processes, which is beneficial for efficiency and sustainability.
In your opinion, what will be the biggest challenge for corrugated board manufacturers in the next five years? And how is your company helping them address these challenges?
I believe short-run production will become increasingly important. There will likely be a rise in demand for customized packaging solutions from customers ordering boxes.
Corrugated board manufacturers must adapt to these evolving requirements. Our integrated inkjet solutions provide the ability to meet these demands efficiently, supporting the industry in this shift toward customization and flexibility.

How does your company support sustainability and eco-friendliness in the corrugated board industry?
Sustainability is a key priority for Fujifilm. We are well-known for producing water-based inks, which align with our global commitment to environmental responsibility. These inks are highly sustainable, making them ideal for the corrugated board industry.
Finally, what message would you like to share with corrugated board manufacturers worldwide who are watching this report?
I encourage manufacturers to reach out to Fujifilm. We offer solutions for a wide range of corrugated production needs, from the smallest print bars to the widest ones. Our production solutions have been tried, tested, and refined over many years. Come and talk to Fujifilm—we have the expertise to support your business.
Thank you, Chris.
Thank you.
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