Interview with Pontus Arvidson, Key Account & Product Marketing Manager of EMBA Machinery AB at FEFCO 2023.
We are here at FEFCO. How do you like the show?
The show has been fantastic. There has been a lot of interest, a lot of customers and a lot of very nice and interesting speeches at the seminar here in Lyon. So, it has been really good and busy days.
What exactly did you bring to the exhibition? What is your product here?
Yeah, we have brought our machine Ultima™, flexo folder gluer inline that we have presented and especially some nice features like the non-crush converting, the quick set and especially the Dual Box™ productivity booster that EMBA has for the inline machine QS Ultima 245 and 295. That has been very well received both before this event and grabbed a lot of interest in the panel discussions that we have here at FEFCO.
And what are your expectations after the exhibition? What are your goals? What would you like to achieve?
Of course, we would like to continue the development and the growth that we have had during the recent years and to continue the good progress globally with our customer base. And we have certainly had a lot of interesting opportunities to explore here at FEFCO.
How did your company perform in 2023? Maybe. What trials did you face, how did you overcome them and what achievements have you accomplished till now?
Yeah, of course, as it is a volatile market overall with everything that is going on in the world, there are some challenges to that. And first of all, we have the supply chain issues that we have overcome already. And we have managed to get through that in a very good way, even though it has been challenging.
Now it is the market situation that we need to listen closely to what the market is going to be going forward. But we have good hopes that it is now picking up in a good way and looking very optimistically for the end of this year and all of 2024.
Maybe also you have a message for your customers, for our audience, what is unique about your product, about your team, about your company, and what is your main advantage over the competitors on the market?
We build all our machines on one and the same technical platform, which means that when being a customer of EMBA, you have full recognition and familiarity between all the machine sizes for the operators and your maintenance group. We have our non-crush converting, meaning you can save on paper cost and the quick set and the Dual Box™ productivity are really outstanding on the market.
On top of that, we also have our care control system for the support and preventive maintenance, as well as the predictive maintenance of the machine as the future. The way forward in the future.
I really appreciate the interview. I believe you will achieve all your goals.
We will. Thank you!
Reporting by Adam Tkalenko – corruga.expert
