Interview with Giovanni Bettini, Head of Sales of Corrugating Machinery Division at MHI EMEA at FEFCO 2023.
We are here at FEFCO. How do you like the show?
The show is very good and it has been better than the previous years. We have met many customers and people. We are very satisfied to be here.
What is your product here, and what did the Mitsubishi bring?
Our product is Mitsubishi corrugators, full corrugator lines and converting machines like flexo folder gluers. Our EVOL is one of the most sold machines in the world as a casemaker. And this is what we have presented here.
What are the Mitsubishi’s expectations for this exhibition, and what would you like to achieve after it?
Our expectation is to show the market what Mitsubishi is doing, both in terms of what we call “Mission Net Zero”. So, for the sustainability to reduce the CO2 emissions. This is one goal. And the other goal is to show our latest innovations and other machines that we are introducing in the market.
How did your company perform in 2023? What trials and problems did you face and what achievements did you accomplish?
The 2023 has been a bit slower than the previous years because the previous years we had a very big boom like anyone else for new machines. 2023 has been slow because we are suffering from the recession. Everybody is suffering from the recession and the wars and all these things that of course slow down the market and many projects have been postponed. But we are performing pretty well in other areas. Less in Europe, but better in other areas.
We have machines running for 25, 30 years performing like day one
Why is the Mitsubishi unique now, and the best option for your customers? What is the advantage over your competitors and the market now?
Mitsubishi builds machines for high performance, high reliability, but also together with a very good quality of the board or the boxes and the machines that last for, let’s say, forever, because we have machines running for 25, 30 years performing like day one. We want to give to our customers the assurance that we are here to sell very high-quality machines. Of course, we know we are not the cheapest in the market, but we know that our machines can perform and meet the needs of our customers.
What is your plan for the next 2024? And how are you going to overcome all the challenges you will face in the future?
We have sold many machines in the last few years. Our challenge is to increase our service. And we have already set up services in other areas of the world. We are setting up a service center in Brazil, a service center in South Africa. And we are improving the service because we think that we can provide good machines, but we also need to provide an adequate service for them.
Maybe, you have a message to the world, to your audience, from yourself or from the company. Something you want to add?
Mitsubishi is here to support our customers. And we will never let them down. Even after many years, they have our machines. The message is – trust in Mitsubishi. We can really support you.
Thanks for the interview! It was great, Giovanni. I appreciate your time.
Thank you!
Reporting by Adam Tkalenko – corruga.expert
