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The future european association of carton and cardboard manufacturers will retain the name Pro Carton. Consultations are ongoing, while the CEO of Reno de Medici Group (and concurrently President of CEPI Cartonboard) Michele Bianchi has already been appointed president of the new alliance
“We are convinced that the new organisation will be the right platform for the future of the European cartonboard and folding carton industry,” says Michele Bianchi.
“With stronger member engagement, cooperation across industry borders, and closer collaboration with ECMA, we are confident our union will support the sustainable growth of our industry.”
Mr. Bianchi follows Horst Bittermann who stepped down from his position after four years in office. Horst Bittermann will head a consultation and reorganization process and hold the position of Director General for Pro Carton. Winfried Mühling will continue to serve Pro Carton in the role of Marketing & Communication Director.
According to Pro Carton, the main objective of the merger is to achieve greater efficiency and voice of representation through new specific work streams, Marketing & Communications and Public Affairs.
The consultation process with the responsible resource, the Director General, has already started and should be completed in 2023.
gofro.expert
