“We’re optimizing processes that were once based purely on experience or assumption. This opens up exciting potential to bring intelligence to areas that previously lacked visibility,” says Chris Brown, Managing Director of Swanline Group.


In a groundbreaking move for the corrugated and packaging sector, Swanline Group has become the first company in the world to implement BOBST Connect across a mixed portfolio of BOBST and non-BOBST equipment.
BOBST Connect is a cloud-based platform that merges machine data with expert insights, offering real-time visibility into production processes. Swanline’s deployment includes two VISIONCUT 1.6 die-cutters, an EXPERTFOLD 165 folder-gluer, a BOBST laminator, and even a non-BOBST die-cutter—with older machines retrofitted to translate analogue signals into digital data.
📊 Data in the Palm of Your Hand

“This milestone proves that true digital integration is possible—regardless of machine type or age,” says Paul Stevenson, Digital Performance Solutions Manager, Northern Europe, at BOBST.
🔌 Energy Monitoring & Remote Support Swanline also integrated energy tracking tools and video-enabled remote diagnostics, further enhancing operational efficiency.
🎯 Industry-Wide Implications As the UK pilot site, Swanline is not only advancing its own capabilities but also helping shape the future of data-led packaging production.

For reference
Swanline Group is the UK’s leading trade-only supplier of corrugated packaging solutions, offering high-performance materials, printing, and conversion services tailored for the packaging and point-of-sale (POS) sectors.
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