“Our new brand highlights our commitment to solving business challenges and delivering value, while leveraging the extensive resources of one of the world’s largest paper and packaging companies,” says Scott MacDonald, President of Smurfit Westrock Packaging Solutions.
Victory Packaging has a history spanning over half a century, initially operating as an independent supplier and later as the integrated distribution arm of packaging manufacturers. In 2018, Victory Packaging was acquired by WestRock.
The rebranding follows the merger of Smurfit Kappa and WestRock in July 2024, creating a global leader in sustainable paper and packaging. The combined entity operates in 40 countries with over 500 packaging converting operations, 62 paper mills, and 100,000 employees worldwide.
“Smurfit Westrock Packaging Solutions aligns its name and identity with the global brand, better defining its affiliation and positioning the business for continued success as part of the Smurfit Westrock family,” says Laurent Sellier, CEO of Smurfit Westrock North America.
Smurfit Westrock Packaging Solutions will continue to prioritize customer service, with dedicated teams delivering comprehensive packaging solutions from over 60 solution centers in the United States and Mexico.
corruga.expert
